insights LIBRARY

Most teams talk about culture as if it were motivation. Energy. Intensity. Speeches before competition. Social media graphics with quotes about toughness and discipline. Those things may create emotion in the moment, but emotion doesn’t build culture. And personally, I think that’s all eyewash. Culture is built long before any of that. It is built daily in the details. THE MISCONCEPTION One of the biggest misconceptions in performance environments is that culture is somethin