insights LIBRARY

Networking is a buzzword in strength and conditioning. You run through the checklist of networking: Go to conferences. Meet people. Shake hands. Exchange contact information. And yes, meeting people matters. But simply knowing someone doesn't make them part of your network. The more important question is: How do they know you? A CONTACT ISN'T ALWAYS A CONNECTION You can have someone's phone number. You could’ve met them at a conference. You might follow each other on social