insights LIBRARY

Every coach wants buy-in. We want athletes committed to the program, sport coaches aligned with the plan and administrators to support our decisions. The problem is that buy-in isn’t something you can demand. Your title and/or your credentials don’t create it. And it doesn't come from writing the “perfect program.” Buy-in must be earned. THE COMMON MISTAKE One of the biggest mistakes coaches make is trying to convince people they are right. They explain the science. Defe